I was recently in Amsterdam to work on one of my most challenging GIF-ITI pieces yet! And it is an awesome project for Ketel One vodka, one of my drinks of choice!
Ketel One has been made in the same way by the same family for 10 generations and it is done well – as good as it can be. So for their new campaign they are celebrating the skill and craft and the idea of doing it well!
I was honored to be chosen as an example of doing it well: read the PR blurb below:
‘The world is full of people wanting to make their mark, but the ones who really stand out are the ones
who find what they love and do it as well as they possibly can. Inspired by Ketel One’s own dedicated
approach and passion to create the world’s leading high-quality crafted vodka, Do One Thing Well
celebrates the passion and skill required to achieve success in a discipline. Like Ketel One, INSA has
a bold vision and reputation for not doing things by the book. Always keen to push boundaries and take
himself further, INSA is the perfect embodiment of ‘Do One Thing Well’.
So a week of long days and longer nights hard painting by Roest in Amsterdam result in this:
A nod to a retro hand painted outdoor advertising but with the modern magic of GIF…..