Pow Wow Hawaii is an annual painting event that happens in Honolulu on the island of Oahu.

This year i was invited to be one of the many awesome artists participating, and took the opportunity to collaborated with fellow South-East Londoner, good friend and international graffiti superstar ROIDS MSK

Working hard for 5 days straight we produced this new piece of GIF-ITI magic:


‘PARADISE’ by INSA and ROIDS, Hawaii 2014


Here is a couple pictures i stole of the process:

The whole event was a really special experience, weather it was the vibes from the island, or the passion from the organisers and all involved, or the positive group of artists working together, Pow Wow is something quite magical! Thanks again for the invite, until the next time love to all the POW WOW family…..


And here is a nice video that captures some of the magic of the event shot by WEREHAUS

Coming Soon….




The infamous HYPEBEAST team occasional put out a news paper and i was very happy to be featured in the newest and 2nd issue.
See HERE for stockist information and grab a copy if you can!

Here is a better look at the portrait shot especially for them:


A reflection of my world/studio…..



First up THANK YOU to everyone that got involved and entered the MEGA AWESOME JANUARY GIVEAWAY. We had over 150 entries into the competition in total. And judging it was a lot harder than i expected.
In fact it was so hard i couldn’t decide of one sole winner, so have chosen 3 as joint winners!!
As well as that i have chosen a further 6 entries that will all get prints as a prize.
So in no particular order are my 3 winners, i think between them they tick all my criteria, one shows great craftsmanship and dedicated time to make something beautiful, another has a great concept and is both visually striking but challenging and considered, and the third is great fun and has a thoroughness featuring many elements of my work.

First up: Rafael Batista awesome sculptural piece ‘3D INSA puzzle set’


Next: Myneandyours photographic piece ‘Self Reflection is Greater Than Self Projection’

Comp3a Comp3b

In the attempt to deter unwanted attention away from women, in cultures across the Gulf the Hijab (veil) accompanied by the Niqab (mask) are worn to promote a sense of modesty, privacy, and morality. To the ignorant mind and untrained eye some may view this dress as an oppressive cloak, but beneath this ensemble lies someone considered more feminine than those who reveal all.

Where many women today still remain true to this notion and fully cover their bodies, the irony lies in that nowadays it has become commonplace to see the veil complemented by tight jeans, and a pair of sparkly six-inch Louboutins. The middle-east is enriched in oil and wealth, and has in parts facilitated a culture obsessed with image, perceptions, and of course money.

INSA has on many occasions dealt with the objectification of women, and “Its’ use as a tool that forces us to consider the way in which we dehumanize and commodify women”. Without a cover women are more susceptible to this commodification, and I guess this is inevitable.

It may be uncommonly known that those who adorn this traditional garb are those who are actually the most extraverted of all. What lies beneath is the only true reflection, but appearances inevitably cause prejudices. It brings to light some interesting questions; was the veil historically introduced as a way to deal with the exact issues that INSA tackles in his work today, aligning sexual identity ”More with consumerism rather than real human connection”?

Many Muslim women consider the headscarf as a form of feminist expression, as it forces the outside world to judge them based on their character and not their looks. Is this still the case today, or are we living in a more hypocritical culture? Have women objectified themselves in response to our own objectifications? As INSA says “I think as individuals we are a complex mix of contradictions”, and this is what made this project so interesting for me and my wife. 

And so…of all the places I have found myself in the past 12 months, I’m currently in Dubai, where money not only grows on trees but also from the soil they stem from. I purchased the relevant attire from a local store; persuaded my wife to commit to a publically daring feat; and ventured into theZabeel Saray hotel on the infamous man-made Palm Island. I had heard it was overly lavish.

I can see the fear emanating from my wife’s eyes as she made her way to the changing room. She returned, fake eyelashes adorned, sporting six-inch heals, and hiding her new INSA Rainbow leggings beneath the traditional garb. We ordered a Moroccan tea and began setting up. At first glance no one cared to look twice; she was just another in local dress. Once the leggings emerged heads turned, and faces quickly transformed from expressionless to offended. We were immediately pressed for time.

Where the shots may not have been as photographically perfect as I would have liked (I’m no photographer), the reaction said it all. The juxtaposition was a perfect example of the effects of the objectification of women; a perfect example of what happens when women objectify themselves, and a perfect example of not knowing what lies beneath (we should never be too quick to judge).

All in all, an INSA experiment in the unlikeliest of locations, and a night out we will remember for a long time to come.

INSA quotes sourced from High-Heeled Provocateur: An Interview with INSA

By Charlotte Jansen.

And the final winner is: Marqus AKC’Ent ‘INSA-CEPTION (a GIF Film)’

And now the six runners up:

Alex and Mike, 2 chefs from Chicago crated these INSA inspired dishes- first a selection of sushi and second herb encrusted oyster of chicken served on the bone…


Comp5a Comp5c

Carson Taylor entered a whole music video featuring INSA inspired scenes:

Comp4a Comp4b

Lon Wenger created the INSA-FY your life filter:


Jeff Blackburn painted this piece inspired by my old ‘Exterior Gloss’ painting:


Melissa got fully painted for her entry:


And Micheal Aji entered this photographic piece featuring Fawnya Frolic:


Well done to all those above for putting in that extra bit of effort! As you can see the levels were high.

Here a selection of some of the others i really liked but i coulnt give prints to everyone, so they didn’t quite make it:




Thank you everyone for getting involved!

Keep watching out for future giveaways!



What better way to beat the January blues than with a MEGA AWESOME GIVEAWAY!!

I have put together a massive stack of goodies, things saved from last years releases, a lot now impossible to get hold of.

So far the prize pile includes:

-INSA x EVISU jeans

-INSA x MAKERS dress

-Hyper rare silk scarf

-Unreleased gold keyring

-’Only GOD and YOU can Judge Me’ t-shirt

-Sold Out Hong Kong print

-Sold Out Fluro Heel print

-INSA x Warsteiner beer bottle


I will also be adding to the prize pile over the course of the competition with drawings and things i find lying around my studio- best to follow me on INSTAGRAM to keep informed @INSA_GRAM

So here is what you can do to WIN all this:

Simply create something inspired by my work!

That could be a drawing, a photograph featuring my products, a painting, an outfit, a baked good – anything really as long as its clearly inspired by something i’ve done. You can submit existing work.

You have until the end of January to enter- entries can be emailed to of posted on INSTAGRAM with #INSA_GRAM

I will then pick a winner and try and reward all good efforts!

Meeting The Marabou

In Africa they have Marabou’s or more commonly know to us as witch doctors.

While in Makasutu i was privileged with meeting the local Marabou.


And in the most extreme of cultural exchanges we swapped magic…..


I painted his home with my white man GIF-iti magic and he made me and my family some of his magical Jujus.



This was an intense and surreal experience, and something i never would have dreamt of happening.

Thank you.

Wynwood Maimi

While out in Miami i thought i’d get a quick spot in amongst the graffiti disneyland of wynwood walls.

Thanks to Adjust Gallery for the wall.

And while i was painting local girl Diana rocked up in INSA LEGGINGS ‘MTL Sunset’ which matched the wall perfectly and she was ready to show off her hand walking SKILLZ…..


And if that wasn’t cool enough on the same day, another local, Joelle walked by wearing the INSA x MAKERS rainbow dress holding a bunch of rainbow balloons…. CRAZY!



Here is the beautiful moment the dug out i painted in Africa took its maiden voyage on the River Gambia….
A traditional African hand carved mahogany canoe painted and varnished and ready for fishing in style!
I hope to return to the Makasutu jungle again in the next year and see how this boat has held up and paint more fishing boats.
DugOut3 DugOut2
Getting a boat like this into the water is no easy feat. Here are the local guys helping launch it!

Viral Art

Viral Art is an interesting new online book written by RJ Rushmore.


It discusses how graffiti and street art have always used affective ways of communication from the early days of painting trains to how this has now been shaped by new technologies and if the future of graffiti lies online!?

I haven’t read all of it yet- but it is a thorough and interesting read and available to all to READ ONLINE – which due to the subject is a great way to put the book out.

Personally i find the section on GIFS to be most interesting :)

“GIF-iti is a form of graffiti where the audience is targeted by interest but not limited by geography. For this reason, INSA’s GIF-iti is one of the most important advances in graffiti and street art in the last decade.”

An INSA nativity…

Cool new London boutique ONExONE and me thought it would be fun to create a christmas window display for their new Soho store.
I chose to re visit my previous work ‘Only God And You Can Judge Me’ within the context of Christmas windows being just another vulgar part of selling commodified festive joy….
The window installation features a real live bikini wearing, shotgun wielding Virgin Mary, giant golden sphincter, angel winged Uzi machine guns, neon lights and all the razzle dazzle i hope you’d come to expect from INSALAND….
WindowCloseUp1-low WindowCloseUp2-low
What could celebrate a decadent capitalist dream more than this?!
from INSA and ONExONE store

The display with be on show until xmas at:
ONE by ONE store
70 Berwick Street

But wait we even made this awesome t-shirt from the original ‘Only God And You Can Judge Me’ piece.
This premium full front printed shirt is now available at ONExONE store or in my online shop HERE